rollin 2-fer1 flip-1 making-bagels

Ugly ain't fancy

Why Best Ugly? Well, if you were punched, rolled, boiled and fired, you wouldn’t look so great either. Don’t worry, our Montreal-style bagels are deliberately manhandled – hand rolled and cut, then simmered in sweet honey water. We then shove them into our custom-made stone oven which runs on New Zealand’s greatest natural fuel – Manuka hard wood.

It’s the rough and ready treatment that gives them their unique style and flavour. You know what they say. You always hurt the ones you love.

The story so far

Al Brown and his team make Ugly Bagels in a funky old converted workshop in downtown Auckland. Al spent two years in Montreal in the 80s where he first discovered hand-made, wood-fired bagels. Authenticity is the key.

To create the exact same style, taste and texture, Al and his guys trained in Montreal last year at what is considered the spiritual home of the extraordinary bagel - Saint Viateur of Montreal. Between their 5 shops, Saint Viateur produce over 3000 dozen bagels per day - all hand rolled and baked in wood-fired stone ovens.

Our name came from our friends in New York at Avroko. We think it best describes our bagels. Not perfect circles, but perfectly tasty.

Montreal vs New York

If you wanted to buy the best bagel in the world there’s only one that’s worth the dough. The Montreal. It’s a whole different animal from its New York cousin. For a start it's crispier on the outside, yet chewy on the inner. These bagels have an airy texture and are not dense like their southern relations. Montreal bagels also exhibit a slightly sweet edge, and unlike the New York variety, they contain no salt!

Working with the best

When we've gone to this amount of trouble to create an authentic artisan product, it makes perfect sense to pair our bagels with products we covet. Click here to meet our ‘Best Ugly’ extended family and get recipes.

How we roll

We're opening our new store in York St, Newmarket pretty darn soon. Check FB for updates.

See what the Herald thinks here.

Yodi fans at Concrete Playground.

A review on Denizen.

See the review from the cool guys at Gather&Hunt